With numerous media members and news makers tweeting multiple times a day and often breaking news, Twitter — the micro-blogging service — has become a major tool in the world of new media. Despite its growing popularity, however, Twitter does not yet drive a substantial amount of traffic to news websites according to a study of Nielsen data by the Pew Research Center’s Project for Excellence in Journalism.
Of the top 21 news websites — such as nytimes.com and cnn.com — for which there were data, Twitter emerged as referring links to just nine. And for all but one of those nine, Twitter sent only about 1% of total traffic. To be counted as a referral site in Nielsen calculations a site must send
via Daily Number: Twitter Not Making Much News – Pew Research Center.
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