It can be said that Apple was born of Steve’s exigencies and vision and China’s ability to ruthlessly churn out product in mass and timely form. This dual reality of visionary and mass maker may not be sustainable in the long term.
It can all be summarized, perhaps over simplified, in a few sentences–Apple’s success in market share, its quick to market technological business model, and the need for seemingly immediate mass production and delivery, forced Apple to turn to the one place that can build and turn out mass production like no other place in the history of mankind, namely “CHINA!” This move, as if it had any other choice, forced Apple to build a market plan that may be compromised by of necessity choosing China’s ability to produce though perhaps at the cost of product quality…
Apple’s mantra and the late Steve’s DNA contribution was the pursuit of ruthless perfection and un-compromised aesthetics for its products. This business model may now be in question because of the company’s performance and the quality of its products slowly becoming an ongoing topic and the mass production by the China based infrastructure may not keep up with Western consumer exigencies. If Apple continues to falter on its production timelines, quality or consumer expectations, the current discussion may prove fatal for a company that can’t change either reality–Steve is gone for ever and China may be the only mass market production vehicle?
The pursuit of perfection and mass production shortcoming facts remain to be final and clear as much as the above Policy ThinkShop analysis may frame the discussion and hold… The London Economist shares to the discussion as follows:
“TECH blogs are abuzz. Pundits are busy pumping out predictions. The company that makes the new device that is attracting so much attention is teasing reporters by being coy about its innovative features. Apple’s product launches are always like this. But this time the fuss is not about an Apple product: it is about …”