Public Policy is social agreement written down as a universal guide for social action. We at The Policy ThinkShop share information so others can think and act in the best possible understanding of "The Public Interest."

Thanks to social media communications and public relations now have a global reach but do they have a global understanding? Language study: What is a foreign language worth? | The Economist

The internet is instantaneously connecting the world and speeding up business. The public relations and communications capacity of firms is being multiplied by their ability to broadcast messages to huge audiences at small prices.   But what happens when communications experts phase market opportunities in languages and cultures they can now more easily reach but do not understand?

As world trade expands on the wings of technological progress and the opening of huge markets (like the Chinese, new leaders like Brazil, and  others) creates a need for intercultural exchange, speaking a second or third language may prove to be a key asset.  Depending on the languages you speak, your career prospects could differ accordingly.

“Why do the languages offer such different returns? It has nothing to do with the inherent qualities of Spanish, of course. The obvious answer is the interplay of supply and demand. This chart reckons that Spanish-speakers account for a bit more of world GDP than German-speakers do. But an important factor is economic openness. Germany is a trade powerhouse, so its language will be more economically valuable for an outsider than the language of a relatively more closed economy.”

More via Language study: Johnson: What is a foreign language worth? | The Economist.

Filed under: Blogosphere, Changing Media Paradigm, consumers, Language, language and public relations, Mass Media and Public Opinion, News, Policy ThinkShop Comments on other media platforms

5 facts about Hispanics for Hispanic Heritage Month | Pew Research Center

In a world that is being made smaller everyday by advances in travel and technology, culture and language remain significant causes of distance between people.  America has a tremendous treasure in its diversity and in the muscle of its young and growing Hispanic/Latino population.   The Policy ThinkShop brings you the following facts to get you thinking about America’s future and its role in a multicultural and multilingual world…

National Hispanic Heritage Month runs from Sept. 15 to Oct. 15, a period chosen because it bookends the independence days of five Central American nations (Guatemala, Honduras, Nicaragua, El Salvador and Costa Rica, Sept. 15), Mexico (Sept. 16) and Chile (Sept. 18), as well as Columbus Day/Dia de la Raza (Oct. 14 this year in the United States). In honor of the event, here are five key facts about U.S. Hispanics:

1. Geography: Although there’s been some dispersion in recent years, the Hispanic population remains highly concentrated. More than half (55%) of the nation’s Hispanics live in just three states — California, Texas and Florida — and 71% live in just 100 of the nation’s 3,143 counties and county-equivalents.

2. Population size: According to the Census Bureau, there were 51.9 million U.S. Hispanics in 2011 (its latest estimate, for 2012, is just over 53 million). The Hispanic population grew 47.5% between 2000 and 2011, according to a Pew Research analysis, and accounted for more than half (55%) of total population growth over that period.

3. Countries of origin: The umbrella term “Hispanic” embraces a wide variety of backgrounds and cultures. However, nearly two-thirds of U.S. Hispanics trace their family origins to Mexico; Puerto Ricans, the nation’s second-largest Hispanic-origin group, make up 9.5% of the total Hispanic population.

4. Educational attainment: College enrollment among Hispanic high school graduates has risen over the past decade: According to the Census Bureau, 49% of young Hispanic high-school graduates were enrolled in college in 2012, surpassing the rate for white (47%) and black (45%) high-school grads.

5. Language usage: A record 35 million (74%) Hispanics ages 5 and older speak Spanish at home. Spanish is the second-most spoken language in the United States. Nearly all U.S. Hispanics say it’s important that future generations speak Spanish.

More via 5 facts about Hispanics for Hispanic Heritage Month | Pew Research Center.

Filed under: Blogosphere, Culture, Culture Think, Demographic Change, Language, language and public relations, Latin American Alliances, Latinos, Mass Media and Public Opinion, New American Electorate, New Electorate, News, Policy ThinkShop Comments on other media platforms, , ,

The State of Diversity in Today’s Workforce | Center for American Progress

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America was built on immigration and one could easily argue that it’s what’s made us special in the world.

America works, but immigration has become a challenge.  Immigration does not seem to work for many immigrants and many Americans seem uncomfortable with how and why many immigrants come to America.  What ever you think about immigration policy, there are millions of immigrants in our country and they are here to stay.  Also, we are willing and honest to look back far enough in our family tree we will find plenty of immigrants, perhaps even horse rustlers.

The Policy ThinkShop will be dedicating significant time and resources to the issue of Diversity in the Workforce this Fall.  An effort will be made to bring you the latest statistics and reports which you can download at our website at:

In these times of fiscal austerity governments at all levels are dealing with budget woes.  This means people are not being hired. That includes new talent that can help with diversity challenges.

Download this issue brief (pdf)

“A diverse economy is a strong economy. Businesses that embrace our nation’s changing demographics reap the economic benefits of a diverse and inclusive workforce.

Businesses that recruit from a diverse workforce are better able to find the best and the brightest talent needed to compete in an increasingly competitive economy. By bringing together our different backgrounds, skills, and experiences, businesses are better able to breed the type of innovative and creative solutions needed to succeed in an increasingly competitive economy. Businesses that embrace diversity also realize significant increases in workforce productivity and job …”

via The State of Diversity in Today’s Workforce | Center for American Progress.

Filed under: Blogosphere, Culture Think, Demographic Change, language and public relations, Public Policy,

The role of diversity in Corporate Communications — Current PR and Communications Research: Public Relations Journal: PRSA

Public relations includes the ability of an organization to communicate with many diverse publics.  This communication challenge requires special skills and competencies possessed by professionals who either received extensive training in these skills and competencies or have a combination of training and experience that exposed them to the requisite knowhow.   A collective deployment of these competencies through teamwork and organizational workforce development and leadership training initiatives can lead to the organization itself achieving a measure of competence in the area of effective public relations when dealing with diverse publics.  The following journal article addresses the current reality that diversity is no longer a choice organizations can consider but a fact of life they must learn to manage if they are going to be supreme.

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You can download the entire journal article at the following ThinkShop link …

“In recent years, diversity has been one of the prominent issues that companies have addressed on their Web sites. Yet, few studies have investigated public relations efforts on diversity communication via corporate Web sites. Using S&P 500 companies as a sample, this study examined how corporate-level public relations efforts position diversity in Web communication with the public. The results of this study suggest that diversity communication on the S&P Web sites reflected a diversity management paradigm, positioning diversity as requisite variety and competitive advantage. Occasionally, diversity was linked to corporate social responsibility. Based on the results, this article argues that, beyond requisite variety or moral responsibility, diversity should be conceptualized as a core company value established through dialogue.”

MORE via Current PR and Communications Research: Public Relations Journal: PRSA.

Filed under: Blogosphere, consumers, Culture Think, Demographic Change, language and public relations, News, Policy ThinkShop Comments on other media platforms, Public Policy, WeSeeReason, ,

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