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Public Policy is social agreement written down as a universal guide for social action. We at The Policy ThinkShop share information so others can think and act in the best possible understanding of "The Public Interest."

The Tim Ferriss Effect: Lessons From My Successful Book Launch

Social Media is interactive, sustainable and deliciously repetitive …  This means you can use it to promote and sustain messages, conversations and eventually more easily sustained marketing relationships with your customers.

The Policy ThinkShop brings your attention to this exemplary story about promoting in the age of social media …

“If you had a book coming out, and you were considering how to get people excited to buy it, read it, and talk about it, which would be most valuable to you:1 a 3-minute segment about your book which is long by TV news standards, including a close-up shot of the cover, on primetime CNN. . .2 a 1,000 word piece you wrote on a topic related to your book, published in the Sunday opinion section of America’s newspaper of record, the New York Times, which reaches the #6 most emailed piece on NYTimes.com within a day. . .3 a guest post you wrote, published on the blog of one lone dude in SF obsessed with fat loss, female orgasms, and lifting Russian kettle bells?If your goal was to cause a lightning storm of book sales, you should pick #3. I know—I did all three.”

via The Tim Ferriss Effect: Lessons From My Successful Book Launch.

Filed under: analytics, Blogosphere, Changing Media Paradigm, consumers, MashCrunchWired, Mass Media and Public Opinion

Thank You, Rolling Stone | Matt Taibbi | Rolling Stone

Matt Taibbi has been a loud and purposeful voice for Rolling Stone Magazine…  Think what you will of his ideological proclivities, the man is engaging, entertaining and has attitude.

The following is his farewell letter to the Rollig Stone family of readers, writers and all around rebel rousers.

“Today is my last day at Rolling Stone. As of this week, I’m leaving to work for First Look Media, the new organization that’s already home to reporters like Glenn Greenwald, Jeremy Scahill and Laura Poitras.”

More via Thank You, Rolling Stone | Matt Taibbi | Rolling Stone.

Filed under: Blogosphere, Changing Media Paradigm, Culture Think, ideology, Pundits

Thanks to social media communications and public relations now have a global reach but do they have a global understanding? Language study: What is a foreign language worth? | The Economist

The internet is instantaneously connecting the world and speeding up business. The public relations and communications capacity of firms is being multiplied by their ability to broadcast messages to huge audiences at small prices.   But what happens when communications experts phase market opportunities in languages and cultures they can now more easily reach but do not understand?

As world trade expands on the wings of technological progress and the opening of huge markets (like the Chinese, new leaders like Brazil, and  others) creates a need for intercultural exchange, speaking a second or third language may prove to be a key asset.  Depending on the languages you speak, your career prospects could differ accordingly.

“Why do the languages offer such different returns? It has nothing to do with the inherent qualities of Spanish, of course. The obvious answer is the interplay of supply and demand. This chart reckons that Spanish-speakers account for a bit more of world GDP than German-speakers do. But an important factor is economic openness. Germany is a trade powerhouse, so its language will be more economically valuable for an outsider than the language of a relatively more closed economy.”

More via Language study: Johnson: What is a foreign language worth? | The Economist.

Filed under: Blogosphere, Changing Media Paradigm, consumers, Language, language and public relations, Mass Media and Public Opinion, News, Policy ThinkShop Comments on other media platforms

Are you up on what’s happening with technology? The internet of nothings | The Economist

The internet is nearly a quarter century old.  Really.  What is next?  The conversation on what will follow has started and it is fascinating…  The Policy ThinkShop brings you the following London Economist article from their blog “Babbage.”

It will open your eyes to the possibilities and limitations of how cloud computing, gps, the internet, etc., will shape how the world around us functions.  Let us know what you think.

Your comments and interest in what the Policy ThinkShop provides will help us continue to provide this resource to you at no cost to you…

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“BABBAGE is getting a little tired of all the hype surrounding the “internet of things” IoT. To judge from some of the more breathless claims, the IoT would seem to be just around the corner. The worst offenders, no surprise, are those who expect to profit most from embedding sensors in anything and everything, and connecting them wirelessly to servers in the cloud.The expectations are huge. Gartner, an IT consultancy in Connecticut, reckons some 26 billion devices will be connected to the internet by 2020. Another consultancy, ABI Research of New York, believes the number will be 30 billion, while Cisco Systems, a network-equipment firm in California, expects there to be no fewer than …”

via Difference Engine: The internet of nothings | The Economist.

Filed under: analytics, Big Data and Big Government, Blogosphere, Changing Media Paradigm, consumers, MashCrunchWired, News, Technology and You

Using Mobile Technology for Work Linked to Higher Stress

Being tethered to technology 24 hours a day is leading to perpetual work, and we like it?

According to a recent Gallop survey those of us who text and email work related activities beyond our work day are more stressed but also some how perceive that we are “doing better.”

“U.S. workers who email for work and who spend more hours working remotely outside of normal working hours are more likely to experience a substantial amount of stress on any given day than workers who do not exhibit these behaviors. Nearly half of workers who “frequently” email for work outside of normal working hours report experiencing stress “a lot of the day yesterday,” compared with the 36% experiencing stress who never email for work.”

via Using Mobile Technology for Work Linked to Higher Stress.

Filed under: analytics, Behavioral Health Outcomes, Blogosphere, Changing Media Paradigm, consumers, Culture Think

Pew Research Center’s Internet and American Life Project: Gadgets and technology are changing our lives…

According to Pew foundation research, technology is changing how we relate to one another.  Gadgets and communication tools are so prevalent in our everyday lives that the impact is bound to be pervasive and profound.  But what will this impact be?  And how do you feel about it?  Are you aware of how technology is changing how you communication to people in your life?  Is it improving your overall quality of life or is it becoming a hindrance?  You decide…

“The internet, cell phones and social media have become key actors in the lives of many American couples. Technology is a source of support and communication as well as tension, and couples say it has both good and bad impacts on their relationships.”

According to the Pew study:

The overall impact of technology on long term relationships

  • 10% of internet users who are married or partnered say that the internet has had a “major impact” on their relationship, and 17% say that it has had a “minor impact.” Fully 72% of married or committed online adults said the internet has “no real impact at all” on their partnership.
  • 74% of the adult internet users who report that the internet had an impact on their marriage or partnership say the impact was positive. Still, 20% said the impact was mostly negative, and 4% said it was both good and bad.

Tech as a source of support and communication

  • 25% of married or partnered adults who text have texted their partner when they were both home together.
  • 21% of cell owners or internet users in a committed relationship have felt closer to their spouse or partner because of exchanges they had online or via text message.
  • 9% have resolved an argument with their partner online or by text message that they were having difficulty resolving in person.

Tech as a source of tension

  • 25% of cell phone owners in a marriage or partnership have felt their spouse or partner was distracted by their cell phone when they were together.
  • 8% of internet users in a committed relationship have had an argument with their spouse or partner about the amount of time one of them was spending online.
  • 4% of internet users in a committed relationship have gotten upset at something that they found out their spouse or partner was doing online.

More via Pew Research Center’s Internet and American Life Project.

Filed under: analytics, Blogosphere, Changing Media Paradigm, Culture Think, Data Trends - American Demographics and Public Opinion, Social Media, Technology and You, Technology Trends

6 new facts about Facebook | Pew Research Center

Facebook is a part of our lives, one way or another…   Even after the NSA scandal and everyone’s consideration of us having a “BIG BROTHER” problem, today’s youth continue to pour out their (and one might say their family’s) laundry and often their most intimate thoughts and wants onto the public face of the omnipresent computer screen.

The Pew Foundation offers an interesting article delineating 6 important insights we should all be aware of about Facebook and how it is impacting all things social in our lives…

“Facebook turns 10 tomorrow and reaches that milestone as the dominant social networking platform, used by 57% of all American adults and 73% of all those ages 12-17.  Adult Facebook use is intensifying: 64% of Facebook users visit the site on a daily basis, up from 51% of users who were daily users in 2010. Among teens, the total number of users remains high, according to Pew Research Center surveys, and they are not abandoning the site. But focus group interviews suggest that teens’ relationship with Facebook is complicated and may be evolving.”

More via 6 new facts about Facebook | Pew Research Center.

Filed under: analytics, Big Data and Big Government, Blogosphere, Changing Media Paradigm, consumers, Culture Think, News, Parenting

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