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The Tim Ferriss Effect: Lessons From My Successful Book Launch

Social Media is interactive, sustainable and deliciously repetitive …  This means you can use it to promote and sustain messages, conversations and eventually more easily sustained marketing relationships with your customers.

The Policy ThinkShop brings your attention to this exemplary story about promoting in the age of social media …

“If you had a book coming out, and you were considering how to get people excited to buy it, read it, and talk about it, which would be most valuable to you:1 a 3-minute segment about your book which is long by TV news standards, including a close-up shot of the cover, on primetime CNN. . .2 a 1,000 word piece you wrote on a topic related to your book, published in the Sunday opinion section of America’s newspaper of record, the New York Times, which reaches the #6 most emailed piece on NYTimes.com within a day. . .3 a guest post you wrote, published on the blog of one lone dude in SF obsessed with fat loss, female orgasms, and lifting Russian kettle bells?If your goal was to cause a lightning storm of book sales, you should pick #3. I know—I did all three.”

via The Tim Ferriss Effect: Lessons From My Successful Book Launch.

Filed under: analytics, Blogosphere, Changing Media Paradigm, consumers, MashCrunchWired, Mass Media and Public Opinion

Are you up on what’s happening with technology? The internet of nothings | The Economist

The internet is nearly a quarter century old.  Really.  What is next?  The conversation on what will follow has started and it is fascinating…  The Policy ThinkShop brings you the following London Economist article from their blog “Babbage.”

It will open your eyes to the possibilities and limitations of how cloud computing, gps, the internet, etc., will shape how the world around us functions.  Let us know what you think.

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“BABBAGE is getting a little tired of all the hype surrounding the “internet of things” IoT. To judge from some of the more breathless claims, the IoT would seem to be just around the corner. The worst offenders, no surprise, are those who expect to profit most from embedding sensors in anything and everything, and connecting them wirelessly to servers in the cloud.The expectations are huge. Gartner, an IT consultancy in Connecticut, reckons some 26 billion devices will be connected to the internet by 2020. Another consultancy, ABI Research of New York, believes the number will be 30 billion, while Cisco Systems, a network-equipment firm in California, expects there to be no fewer than …”

via Difference Engine: The internet of nothings | The Economist.

Filed under: analytics, Big Data and Big Government, Blogosphere, Changing Media Paradigm, consumers, MashCrunchWired, News, Technology and You

Using Mobile Technology for Work Linked to Higher Stress

Being tethered to technology 24 hours a day is leading to perpetual work, and we like it?

According to a recent Gallop survey those of us who text and email work related activities beyond our work day are more stressed but also some how perceive that we are “doing better.”

“U.S. workers who email for work and who spend more hours working remotely outside of normal working hours are more likely to experience a substantial amount of stress on any given day than workers who do not exhibit these behaviors. Nearly half of workers who “frequently” email for work outside of normal working hours report experiencing stress “a lot of the day yesterday,” compared with the 36% experiencing stress who never email for work.”

via Using Mobile Technology for Work Linked to Higher Stress.

Filed under: analytics, Behavioral Health Outcomes, Blogosphere, Changing Media Paradigm, consumers, Culture Think

The American Future is More Hispanic. How will that impact your career and business? The Policy ThinkShop keeps you informed … Hispanic Nativity Shift | Pew Research Center’s Hispanic Trends Project

America is changing.  The economy is changing.  How will this change impact your business, your career and your community?  These are important questions that cannot be answered without an intelligent look at the role that Hispanic community growth will have on our country–especially its urban centers.

The Policy ThinkShop provides you with one of the most important and consequential reports you will read this year:

http://www.pewhispanic.org/files/2014/04/2014-04_hispanic-nativity-shift.pdfThe Share of U.S. Hispanics Who Are Foreign Born is in Decline … as Hispanic Immigrant Population Growth Stalls

“After four decades of rapid growth (Brown, 2014), the number of Latino immigrants in the U.S. reached a record 18.8 million in 2010, but has since stalled, according to a Pew Research Center analysis of U.S. Census Bureau data.1 Since 2000, the U.S.-born Latino population continued to grow at a faster rate than the immigrant population. As a result, the foreign-born share of Latinos is now in decline.

Among Hispanic adults in 2012, 49.8% were born in another country, down from a peak of 55% in 2007. Among all Hispanics, the share foreign-born was 35.5% in 2012, down from about 40% earlier in the 2000s.”

via Hispanic Nativity Shift | Pew Research Center’s Hispanic Trends Project.

Filed under: analytics, Blogosphere, consumers, Culture Think, Data Trends - American Demographics and Public Opinion, Demographic Change, Latinos, News, Policy ThinkShop Comments on other media platforms, Public Policy, Public Relations

The U.S. Hispanic population has increased sixfold since 1970 | Pew Research Center

There is no larger, more monolithic group in the US with less power and with less representation at all levels of the civic and private sectors of American society.  Of the 53 million hispanics, a whopping 33 million plus are Mexican American.  This means that the current immigration impasse is largely, both internally and externally, a Mexican problem.  You can think of it as a “Mexican American Problem” or as purely a Mexican problem but in any case, Mexican Americans are a relatively monolithic community with a strong sense of their past, and an ongoing connection to the mother land (incidentally, Mexican Americans do not have to divide their loyalties between North America, i.e., the USA, and modern day Mexico, because the lands between the Rio Grande and the territories beyond the Alamo have largely been one continuous playground to a Mexican community that can easily claim to be Native American.  The so called “pilgrims” have a weaker claim.

Answering the question “Why have Hispanics/Latinos been in the US for so long and achieved so relatively little?” would go a long way towards unlocking America’s potential and promise of another American century of success.  The clock is ticking and American leadership and policy makers are asleep at the wheel.  The Latino community leadership is asleep as well…

“The Hispanic population grew to 53 million in 2012, a 50% increase since 2000 and nearly six times the population in 1970, according to the most recent U.S. Census Bureau data. Meanwhile, the overall U.S. population increased by only 12% from 2000 to 2012. Hispanic population growth accounted for more than half of the country’s growth in this time period.

U.S. Hispanic Population in 2012

Much of the growth is occurring in a relatively small geographic area. A Pew Research Center analysis last year found that the 10 largest counties by Hispanic population accounted for 22% of the national Hispanic population growth between 2000 and 2011. Half of these counties are located in California.

Nationally, Mexicans are the largest Hispanic origin group but the composition of origin groups varies by geographic area. For example, while Mexicans represent a majority of Hispanics in all but 11 states, Puerto Ricans are the largest group in New York and New Jersey and Cubans are most populous in Florida.”

More via The U.S. Hispanic population has increased sixfold since 1970 | Pew Research Center.

Filed under: access to education, analytics, Blogosphere, consumers, Culture, Culture Think, Data Trends - American Demographics and Public Opinion, Demographic Change, Discrimination, Education Policy, Education Reform, ethnicity in politics, Immigration, Latin American Alliances, Latinos, Leadership, Minority Males, New American Electorate, New Electorate, News, Public Policy

How to Get Your Employees to Think Strategically | Inc.com

Today’s economic challenges have stressed organizational budgets, personnel departments, changed the skill set mix needed to move an organization forward, and have left smaller workforces to take on a seemingly larger and more complex workload.

This means you have to lead better, work smarter and be more strategic.  But you cannot do it alone.  Delegation is still a critical success factor in your own leadership success and delegating to someone who is not capable of understanding your strategy or in helping you further develop, tweak and implement it, is unacceptable in this new brave work environment of scarce resources and perhaps opportunities.   You get one team and limited resources…. You need to promote your strategy and you cannot afford to miss your mark.

The Policy ThinkShop provides you with the following article to help you in your leadership success journey….

From the Harvard Business Review we recommend:

Develop Strategic Thinkers Throughout Your Organization

“In study after study, strategic thinkers are found to be among the most highly effective leaders. And while there is an abundance of courses, books, articles and opinions on the process of strategic planning, the focus is typically on an isolated process that might happen once or twice per year. In contrast, a true strategic leader thinks and acts strategically every day.

So is there a way to encourage routine strategic thinking throughout the organization?”

More via: http://blogs.hbr.org/2014/02/develop-strategic-thinkers-throughout-your-organization/

You may also want to visit:

“Below, read his five tips for how to carry out this process.”

Dish out information.

Kabacoff says that you need to encourage managers to set aside time to thinking strategically until it becomes part of their job. He suggests you provide them with information on your company’s market, industry, customers, competitors, and emerging technologies. “One of the key prerequisites of strategic leadership is having relevant and broad business information that helps leaders elevate their thinking beyond the day-to-day,” he writes.

Create a mentor program.

Every manager in your company should have a mentor. “One of the most effective ways to develop your strategic skills is to be mentored by someone who is highly strategic,” Kabacoff says. “The ideal mentor is someone who is widely known for his/her ability to keep people focused on strategic objectives and the impact of their actions.”

Create a philosophy.

As the leader, you need to communicate a well-articulated philosophy, a mission statement, and achievable goals throughout your company. “Individuals and groups need to understand the broader organizational strategy in order to stay focused and incorporate it into their own plans and strategies,” Kabacoff writes.

Reward thinking, not reaction.

Whenever possible, try to promote foresight and long-term thinking. Kabacoff says you should reward your managers for the “evidence of thinking, not just reacting,” and for “being able to quickly generate several solutions to a given problem and identifying the solution with the greatest long-term benefit for the organization.”

Ask “why” and “when.”

Kabacoff says you need to promote a “future perspective” in your company. If a manager suggests a course of action, you need to him or her ask two questions: First, what underlying strategic goal does this action serve, and why? And second, what kind of impact will this have on internal and external stakeholders? “Consistently asking these two questions whenever action is considered will go a long way towards developing strategic leaders,” he writes.

More via How to Get Your Employees to Think Strategically | Inc.com.

Filed under: access to education, analytics, Blogosphere, Culture, Economic Recovery, Job Sector, Leadership, News, Organizational Development, Policy ThinkShop Comments on other media platforms

Pew Research Center’s Internet and American Life Project: Gadgets and technology are changing our lives…

According to Pew foundation research, technology is changing how we relate to one another.  Gadgets and communication tools are so prevalent in our everyday lives that the impact is bound to be pervasive and profound.  But what will this impact be?  And how do you feel about it?  Are you aware of how technology is changing how you communication to people in your life?  Is it improving your overall quality of life or is it becoming a hindrance?  You decide…

“The internet, cell phones and social media have become key actors in the lives of many American couples. Technology is a source of support and communication as well as tension, and couples say it has both good and bad impacts on their relationships.”

According to the Pew study:

The overall impact of technology on long term relationships

  • 10% of internet users who are married or partnered say that the internet has had a “major impact” on their relationship, and 17% say that it has had a “minor impact.” Fully 72% of married or committed online adults said the internet has “no real impact at all” on their partnership.
  • 74% of the adult internet users who report that the internet had an impact on their marriage or partnership say the impact was positive. Still, 20% said the impact was mostly negative, and 4% said it was both good and bad.

Tech as a source of support and communication

  • 25% of married or partnered adults who text have texted their partner when they were both home together.
  • 21% of cell owners or internet users in a committed relationship have felt closer to their spouse or partner because of exchanges they had online or via text message.
  • 9% have resolved an argument with their partner online or by text message that they were having difficulty resolving in person.

Tech as a source of tension

  • 25% of cell phone owners in a marriage or partnership have felt their spouse or partner was distracted by their cell phone when they were together.
  • 8% of internet users in a committed relationship have had an argument with their spouse or partner about the amount of time one of them was spending online.
  • 4% of internet users in a committed relationship have gotten upset at something that they found out their spouse or partner was doing online.

More via Pew Research Center’s Internet and American Life Project.

Filed under: analytics, Blogosphere, Changing Media Paradigm, Culture Think, Data Trends - American Demographics and Public Opinion, Social Media, Technology and You, Technology Trends

6 new facts about Facebook | Pew Research Center

Facebook is a part of our lives, one way or another…   Even after the NSA scandal and everyone’s consideration of us having a “BIG BROTHER” problem, today’s youth continue to pour out their (and one might say their family’s) laundry and often their most intimate thoughts and wants onto the public face of the omnipresent computer screen.

The Pew Foundation offers an interesting article delineating 6 important insights we should all be aware of about Facebook and how it is impacting all things social in our lives…

“Facebook turns 10 tomorrow and reaches that milestone as the dominant social networking platform, used by 57% of all American adults and 73% of all those ages 12-17.  Adult Facebook use is intensifying: 64% of Facebook users visit the site on a daily basis, up from 51% of users who were daily users in 2010. Among teens, the total number of users remains high, according to Pew Research Center surveys, and they are not abandoning the site. But focus group interviews suggest that teens’ relationship with Facebook is complicated and may be evolving.”

More via 6 new facts about Facebook | Pew Research Center.

Filed under: analytics, Big Data and Big Government, Blogosphere, Changing Media Paradigm, consumers, Culture Think, News, Parenting

13 data milestones for 2013 | Pew Research Center

Must read from The Policy ThinkShop:

Nice summary of PEW Foundation survey trends for 2013 with key findings telling us much about our society and public opinion…

“In the course of conducting public opinion surveys and demographic analyses, the Pew Research Center found a wide range of data milestones, breakthroughs, peaks and valleys in 2013, including record support for same-sex marriage and the legalization of marijuana; record levels of distrust of the federal government; record numbers of mothers who were the primary breadwinners for their families; and record numbers of Millennials living with their parents. Here is a look at the highs and lows Americans reached this year, according to our data.”

via 13 data milestones for 2013 | Pew Research Center.

Filed under: analytics, Blogosphere, Data Trends - American Demographics and Public Opinion

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