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Public Policy is social agreement written down as a universal guide for social action. We at The Policy ThinkShop share information so others can think and act in the best possible understanding of "The Public Interest."

The Tim Ferriss Effect: Lessons From My Successful Book Launch

Social Media is interactive, sustainable and deliciously repetitive …  This means you can use it to promote and sustain messages, conversations and eventually more easily sustained marketing relationships with your customers.

The Policy ThinkShop brings your attention to this exemplary story about promoting in the age of social media …

“If you had a book coming out, and you were considering how to get people excited to buy it, read it, and talk about it, which would be most valuable to you:1 a 3-minute segment about your book which is long by TV news standards, including a close-up shot of the cover, on primetime CNN. . .2 a 1,000 word piece you wrote on a topic related to your book, published in the Sunday opinion section of America’s newspaper of record, the New York Times, which reaches the #6 most emailed piece on NYTimes.com within a day. . .3 a guest post you wrote, published on the blog of one lone dude in SF obsessed with fat loss, female orgasms, and lifting Russian kettle bells?If your goal was to cause a lightning storm of book sales, you should pick #3. I know—I did all three.”

via The Tim Ferriss Effect: Lessons From My Successful Book Launch.

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Filed under: analytics, Blogosphere, Changing Media Paradigm, consumers, MashCrunchWired, Mass Media and Public Opinion

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