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Personality, social media and marketing: No hiding place | The Economist

Getting into the heads of consumers seems to be the new marketing genius being applied to developing advertisement campaigns that will move us to buy products.

But who is us?  That seems to be the main problem.  Some people have limited budgets, strong discipline, and limited opportunities to veer from their social rounds–all making it nearly impossible for them to want, need or even have the opportunity to use many products.  Nevertheless, new tonics and theories are being developed into marketing strategies that will deliver consumers for available products, seemingly needing them or not.  They seem to be inventing ways to get into your mind and then direct it towards buying decisions that will move your money from your hands to their deposit boxes.

“Modern psychology recognizes five dimensions of personality: extroversion, agreeableness, conscientiousness, neuroticism and openness to experience. Previous research has shown that people’s scores on these traits can, indeed, predict what they purchase. Extroverts are more likely to respond to an advert for a mobile phone that promises …”

via Personality, social media and marketing: No hiding place | The Economist.

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Filed under: analytics, Blogosphere, Changing Media Paradigm, consumers, Culture Think, News, Pop-Psychology, propaganda and spin, Social Media, Using Social Media, , , ,

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