Given the size, and growing, of the Latino community in the USA, social media, the internet and all things digital are bound to be affected by Latino consumer power….
Also, given the impact of social media on electoral politics and the growth of this community, watch-out for it’s impact in the upcoming electoral challenges…
Checkout the analysis from Pew on Latino digital habits and consumer behaviors….
Latinos own smartphones, go online from a mobile device and use social networking sites at similar—and sometimes higher—rates than do other groups of Americans, according to a new analysis of three surveys by the Pew Research Center.
The analysis also finds that when it comes to using the internet,1 the digital divide between Latinos and whites is smaller than what it had been just a few years ago. Between 2009 and 2012, the share of Latino adults who say they go online at least occasionally increased 14 percentage points, rising from 64% to 78%.2 Among whites, internet use rates also increased, but only by half as much—from 80% in 2009 to 87% in 2012.