“All the news that’s fit to print,” has now become “All the news that’s fit to click.” According to the Pew Research Center for Excellence in Journalism so called “Print Media” has been struggling with the new media marketing paradigm needed to survive in the online market.
“In America’s embattled newspaper industry, some business innovations are showing clear signs of success, according to a new report by the Pew Research Center. While many of these are occurring on the digital side, some papers are generating new print revenue-through circulation gains, niche products and even sales reorganization.
The report follows a year-long effort to identify newspaper successes in the search for new business models. This report analyzes four such dailies whose executives explained, in detail, the motivation and strategy behind their experiments and shared internal data about the results with the Pew Research Center’s Project for Excellence in Journalism.”